In the Office with Kristen La Rocca
Meet Kristen La Rocca, our passionate business development manager here at Office Interiors. Kristen began her work in 2019, bringing with her a strong background in client engagement and a drive to create meaningful connections. Her unique path began when she connected with our team while running her own business, and that connection ended up being the perfect fit.
From spearheading new projects to growing our client network, Kristen's role is integral to expanding our reach and delivering innovative solutions throughout the industry. Whether she’s collaborating with clients on designs or discovering new opportunities for Office Interiors, Kristen’s energy and commitment make her a standout team member. We’re excited for you to get to know Kristen and learn what inspires her, both in and outside the office!
What drew you to start working at Office Interiors?
I’ve been in business development since day one—December 2019. During that time, I became familiar with HDW (now part of Office Interiors) through several of my own customers while I was running my small business. I had a few great conversations with Rita, and those interactions stuck with me. When it became clear that it was time to move on from my own venture, the opportunity with HDW opened up at exactly the right moment. It felt like the natural next step, and I was excited to join a team whose values and reputation I already respected.
Can you briefly describe your role and responsibilities?
I lead business development for both new and existing clients, building relationships and identifying opportunities for growth. I’m also involved in managing the projects I bring in, ensuring a smooth transition from initial conversation to execution. In addition, I’ll now be overseeing marketing efforts company-wide, helping to shape and strengthen our overall brand presence.
What inspired you to pursue this career?
I actually stumbled into this career, but I quickly realized how much I enjoy it. I love building meaningful relationships, developing new and repeat business, and helping clients find functional solutions that truly support their work. It’s rewarding to be part of a process that makes a real difference for people and their organizations.
What is your favorite aspect of working at Office Interiors?
I really enjoy the expanded opportunities that come with being part of a larger company. There’s greater potential for new business, more flexibility to work from different locations or from home when needed, and a wider reach to meet new people and clients. I also appreciate being able to attend more events and grow my network—it all contributes to a more dynamic and fulfilling work experience.
How do you approach planning and implementing new projects?
I take a proactive and relationship-driven approach. I stay connected through networking, industry news, and LinkedIn to identify upcoming opportunities. Maintaining regular communication with clients and sharing relevant marketing materials helps keep us top of mind when new projects emerge. I also rely on strong connections within the A&D community to stay informed and aligned early in the process.
Can you share a memorable project or accomplishment you have achieved in your role?
A standout project for me began as a small, six-room furniture refresh for a local casino. As the project progressed, it expanded into an entire tower’s worth of furniture and design work. I had the opportunity to specify not only the furniture, but also flooring, wallcoverings, paint, and accessories. Watching a small assignment grow into such a large-scale, cohesive project was incredibly rewarding.
Outside of work, what are some hobbies or interests that you enjoy pursuing?
My favorite time of day is the early mornings in the gym. On weekends, you’ll usually find me at whichever sport my son is playing that season, which I genuinely enjoy. I also love good food and spending quality time with friends and family.
